Video & Audio: 'Chinese Democracy' and Free Dr. Pepper - Post Chronicle
Guns N' Roses released their biggest hits on vinyl records and compact discs, but on Thursday, their new album debut online on MySpace and Dr Pepper is making good on its promise of free soda now that the release of Guns N' Roses' "Chinese Democracy ...
Paramount Shifts to Performance Marketing - Earthtimes
JACKSONVILLE, Fla. - (Business Wire) Paramount Printing, one of Jacksonville’s largest commercial printers since 1912, has restructured and expanded its technologies and services. The company, now known as Paramount Performance Marketing now offers ...
Online Marketing Manager - Retail Bulletin
Our Client:Our client is a leading high street fashion retailer with stores across UK, Ireland and Europe. Continually growing, their dynamic, fun and fast moving culture has established themselves as a brand of choice amongst consumers and employers ...
On November 1, Internet media giant Yahoo will launch two music video
services, and both efforts illustrate the Internet's growing dominance
among music video media.
One will feature the online debut of a different music video each
weekday. The videos will be available online at Yahoo exclusively for
24 hours. Most will be world premieres, though some will have
simultaneous TV releases. The focus is mainstream acts.
Yahoo's other new music video service is StopWatch, which will
highlight emerging acts. Each week, it will recommend one of three
videos from newer artists based on a user's music-listening history and
stated preferences.
"The Internet is now leading where the music video business is going,"
Yahoo head of programming and label relations Jay Frank says.
By and large, label executives agree.
"If you look at some of the big projects we've done of late," EMI
senior VP of strategic marketing Ted Mico says, "they've pretty much
all launched online."
Even MTV has embraced the Internet. The network launched its Overdrive
site to help keep music video fans engaged with the MTV brand. In
addition, it recently began offering online streaming of its
campus-based mtvU channel in an initiative called mtvU Uber.
"We took it very seriously that our audience's experiences around music
have shifted to the Internet," says Amy Doyle, senior VP of music and
talent programming for MTV. "There's no question it's an amazing
platform to showcase music videos."
Making More Videos
Label executives equate featured placement of a video on AOL or Yahoo
with appearing on the cover of Rolling Stone, in terms of exposure. For
instance, Mariah Carey's "Shake It Off" video received 2 million
requests in the first 24 hours it was available on Yahoo Music,
compared with 500,000 requests on MTV's "TRL."
The result: More music videos are being made, and watched, than ever
before. The number of videos made in 2004 and 2005 so far outpaces that
of the prior three-year period.
One reason labels may welcome this development is that videos made with
the Internet in mind can be cheaper to produce than those aimed at TV
audiences. Videos viewed on PCs, with their smaller screens and lower
resolution, do not need high production values. This allows newer
artists with little cash to use videos as effectively as superstar acts.
"The one amazing thing about the Internet is that it is a great leveler
in many ways," Mico says. "If you have a killer idea and can do it
cheaply, it can be just as successful as one with a million-dollar
budget."
More important, the Internet is where the viewers are. About 3 billion
music videos were viewed on Yahoo's portal last year, and AOL says it
receives 3 million-5 million music video requests per day at AOL Music.
Why do fans prefer to watch music videos online, where the visuals are
less sophisticated than on TV? Because the Internet lets users choose
from an unlimited library of content for on-demand viewing. TV remains
a popular medium for discovering videos, but once fans know what they
want to see, they tap the Internet to do so.
"MTV is clearly not the place to watch music videos anymore," Yankee
Group analyst Nitin Gupta says. "On-demand is really a compelling way
to enjoy music videos, instead of just having them thrown at you on a
couple of music channels."
This on-demand advantage is augmented by the ability to track viewing
patterns and make customized recommendations, as Yahoo will do with
StopWatch.
"One signal by one TV channel will unlikely be able to fully entertain
a broad audience," Yahoo's Frank notes. "We're serving millions of
individual video streams every week, (and) hitting the mark 98% of the
time because we know exactly what that person wants. A TV channel will
never be able to replicate that."
WSI Internet Marketing Experts Educate Local Businesses in Toronto - PR.com
Toronto, Canada, November 21, 2008 --( PR.com )-- WSI, the world’s leading provider of Internet marketing solutions, is organizing an Internet Marketing Summit on November 26, 2008 at the Toronto Congress Centre. This event is aimed toward helping ...
Internet Marketing and Management Group, LLC (IMMG) of Coral Springs ... - PR.com
Coral Springs, FL, November 21, 2008 --( PR.com )-- Internet Marketing and Management Group, LLC (IMMG) of Coral Springs, Florida, which specializes in developing websites for its clients, recently launched its redesigned website, www.WebIMMG.com ...
Company Description: - Midwestbusiness.com
Do you want to lower costs and increase sales? Innovative Web site design, ROI-producing Web applications and traffic-building Internet marketing strategies are our specialties. We help our clients achieve more with their Web site and Internet ...
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“I am convinced that if we are to get on the right side of the world revolution, we as a nation must undergo a radical revolution of values.The giant triplets of racism, materialism and militarism are incapable of being conquered. We need a true revolution of values to unseat the glaring contrast of poverty and wealth. A nation that continues year after year to pour money into war and ignoring social uplift is approaching spiritual death.” - Martin Luther King, Jr.
“Never discourage anyone...who continually makes progress, no matter how slow.” - Plato (427 BCE - 347 BCE)
“Next in importance to freedom and justice is popular education, without which neither freedom nor justice can be permanently maintained.” - James A. Garfield (1831 - 1881)
