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Database Marketing/CRM - dmnews.com
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Logic Marketing, a leading interactive marketing firm, announces ... - PR Inside
provide consumers with another convenient way to access short term loans - from the convenience of their cellular phones. PayDayMax's campaign comes at an important time as mobile search continues to gain popularity among cell phone subscribers ...
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HomeBlog Google Base Could be Database For Everything
Google Base Could be Database For Everything
Google sporadically opened base.google.com on 26-Oct-2005 afternoon.
It's a do-it-yourself online database to which people can submit,
evidently, just about anything.
Is a classifieds offering the next big thing from Google?
The site, which the company says is just a tester, lets users submit
information to be stored in Google Base, which the Web page describes
as "Google's database into which you can add all types of content.
We'll host your content and make it searchable online for free."
The search giant is soliciting items from "description of your party
planning service" to "articles on current events from your website" to
"listing of your used car for sale." It even lists a "database of
protein structures."
Users can describe the item by filling in a series of forms; they can
upload or link to pictures, and provide an address or telephone number.
The site says that items may be included in the main Google search
index and other Google products like Froogle and Google Local.
Combine Google Base with the company's recent solicitations of data
feeds from providers of online classifieds, and you've got a real
game-changer, industry executives said.
Even though Google has a stellar brand, the company may need some work
to translate its "brand promise" from search to classifieds. According
to the Most Trusted Company for Privacy Award, released on Wednesday by
TRUSTe and the Ponemon Institute, consumers trust eBay more than they
do Google.
The 7,140 consumers were asked to name one to five companies they
thought took the most care with personal information. Out of 187
companies named, eBay ranked fifth. Google ranked eleventh, behind AOL,
Amazon.com and Proctor & Gamble.
Gautam Godhwani, CEO of SimplyHired, a job meta-search site that adds
content, community and tools to listings posted on other sites,
welcomed Google Base as another data source. "To the extent that Google
becomes another destination, indexing free listings, we're happy to
include them," he said.
Craig Donato, CEO of Oodle, another classifieds aggregator, agreed that
Google Base would benefit his company by adding more content. "Our job
is to provide a single view of the classified marketplace, to let
people see listings across multiple sources," Donato said. "From our
perspective, the more sources, the better."
But the situation is different for classifieds sites that charge to
post listings, such as eBay and craigslist, which charges only for job
listings, Godhwani said. "If they offer free listings, anyone who
offers paid listings all of a sudden become a competitor to Google,
although Google continues to index their data," he said. The situation
is particularly thorny for companies such as eBay, which are heavy
advertisers on Google.
Donato said Google Base represents a definite shift in Google's
business model. "Oodle's perspective has been, you need to make search
win/win and not compete with partners in your index. We got that idea
from Google, which has a very clean model. ...Their job is to get
people off their site as quickly as possible. [Now], they're going to
start competing with folks in their index by becoming a publisher. If
you're Monster.com, it may not feel so good if they're competing with
you to take listings."
And compete, they will.
Peter Zollman, CEO of Classified Intelligence, the analyst firm that
recently confirmed that recruitment site CareerBuilder was in talks
with Google, said the new product could put a crimp in the traffic of
eBay and craigslist, for starters.
"eBay's whole proposition is, we'll help you sell or buy your stuff,"
Zollman said. "Certainly, the community factor and the trust factor is
something they encourage and exploit, and part of what eBay is. But, if
I can find a better, cheaper, faster way to sell my stuff, I'm going to
use it."
WSI Internet Marketing Experts Educate Local Businesses in Toronto - PR.com
Toronto, Canada, November 21, 2008 --( PR.com )-- WSI, the world’s leading provider of Internet marketing solutions, is organizing an Internet Marketing Summit on November 26, 2008 at the Toronto Congress Centre. This event is aimed toward helping ...
Internet Marketing and Management Group, LLC (IMMG) of Coral Springs ... - PR.com
Coral Springs, FL, November 21, 2008 --( PR.com )-- Internet Marketing and Management Group, LLC (IMMG) of Coral Springs, Florida, which specializes in developing websites for its clients, recently launched its redesigned website, www.WebIMMG.com ...
Company Description: - Midwestbusiness.com
Do you want to lower costs and increase sales? Innovative Web site design, ROI-producing Web applications and traffic-building Internet marketing strategies are our specialties. We help our clients achieve more with their Web site and Internet ...
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