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Internet marketing has become an important competitive edge for
businesses nowadays. However, to implement an effective ecommerce presence for
a Small Medium Enterprise (SME) can prove to be very challenging indeed.
One solution is to explore the various government grants and resources that
your country provides for promoting online business. Here in Singapore, the
LETAS grants by Spring Singapore may just be that extra help to enable various
SMEs to go online.
Ecommerce
System
The LETAS grant may be used to offset up to 50% of eBusiness
implementation costs. For an effective ecommerce solution, the following
features should be present:
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Ecommerce
Features
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Details
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Ecommerce Processing - Front
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• Shopper
registration
• Shipping
address
• Ship
method
• Payment
method
• Billing
information
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Ecommerce Processing - Back
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• Store,
products and customers management
• Order and
status management
• Sales and
inventory reporting
• Auto tax
calculation (by country, region, rate)
• Shipper
information (e.g. DHL, UPS) and rates
• Discount
coupon management (for promotions)
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Ecommerce Payment
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• Payment
gateway
• Fraud
prevention
• Security
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Just implementing an ecommerce system does not automatically guarantees
online success. On top of the proper Systems and Products, is the need for
targeted web Traffic, and huge amounts of it!
Search
Engine Optimization & Internet Marketing
A simple case study of one of our client, http://CGLights.com, illustrates how to drive
leads and sales using free organic Search Engine Optimization (SEO).
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Main
Keywords
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Google
rankings (as at July 2008)
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provision scopes
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#2 and #3 of 24,100,000
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provision accessories
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#1 and #2 of 2,190,000
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led lightings
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#2 of 8,740,000
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light scopes
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#1 and #2 of 2,740,000
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CGLights.com achieved the rankings above some time back, and it did not
require any additional efforts for the last 6 months. The ecommerce system
automatically performs some of the SEO itself. Matrix-E.com Pte Ltd achieved the following:
User-Friendly
Solution
1) Design and implement CGLights.com ecommerce website. This includes
implementing the Order Processing and Payment functions so that CGLights.com
customers can easily buy items over the Internet using credit cards.
2) Implement dynamic content management workflow on the company
website. This will allow easy and quick update of website content by
non-technical users (not require to know HTML).
3) Implement an image gallery to showcase CGLights.com many products
and services. This will provide more information to customers and attract more
visitors.
4) Implement RSS web feed management to automatically syndicate new
information on areas related to CGLights.com business and to allow articles on CGLights.com
website to be easily included in other websites that supports RSS. A forum and
social bookmarking capabilities were also be implemented.
5) Generate sales and revenue through ecommerce by promoting CGLights.com
products and services through Search Engine Optimization.
Please contact us here to find out how we can help implement a
one-stop eBusiness solution that boost your company’s ecommerce presence,
modernize business and operations, and increase sales while cutting costs
through automation. Read more on Spring LETAS Grant here.
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